Inside Real Estate
by Michael Braga
Apologies to RE/Max Alliance & Coldwell Banker...
RE/MAX is the Market Leader
When it comes to the raw number of Real Estate deals closed in Charlotte, Manatee and Sarasota counties, Re/Max Alliance is the biggest firm in town and Re/Max is the Biggest Franchise.
A blog posted last month got the order wrong because this blogger failed to account for the fact that Coldwell Banker has more than one franchise in the three-county region. Re/Max Alliance closed 2,222 deals in 2010, giving it an 11.7 % Market Share.
Coldwell Banker Residential Real Estate came in second with 1,852 deals and a 9.8 % market share, while Michael Saunders came in thirds with 1,797 deals closed and a 9.5 % market share. When the dollar value of those sales is taken into account, however, Michael Saunders rockets back to the top in both Sarasota and Manatee counties, with 23.1 % market? Share in Sarasota and 13.8 % in Manatee.
But we’re talking about raw numbers here, and when it comes to raw numbers Re/Max is the Market Leader.
All told the eight Re/Max affiliates in the three-county region closed 3,187 deals in 2010, giving them a 16.8 % Market share. Here is a table showing the largest corporations in the region ranked by the number of deals closed.
Year Re/Max Coldwell Saunders Keller Prudential Wagner Total 2010 3,187 2,536 1,797 962 561 419 18,945 2009 3,018 2,167 1,370 713 522 361 17,073 2008 2,364 2,148 1,065 518 354 252 13,768 2007 1,890 1,831 1,299 507 364 245 13,933 2006 2,060 1,618 981 462 505 306 15,564 2005 2,988 2,556 1,595 741 609 487 23,767 2004 2,985 2,904 1,718 633 654 551 25,738
Market Share by Year in Charlotte Manatee and Sarasota Counties
|
Year |
Re/Max |
Coldwell |
Saunders |
Keller |
Prudential |
Wagner |
Total |
|
2010 |
16.8% |
13.4% |
9.5% |
5.1% |
2.96% |
2.2% |
100% |
|
2009 |
17.7% |
12.7% |
8.0% |
4.2% |
3.06% |
2.1% |
100% |
|
2008 |
17.2% |
15.6% |
7.7% |
3.8% |
2.57% |
1.8% |
100% |
|
2007 |
12.5% |
12.1% |
9.3% |
3.6% |
2.61% |
1.8% |
100% |
|
2006 |
13.2% |
10.4% |
6.3% |
3.0% |
3.24% |
2.0% |
100% |
|
2005 |
12.6% |
10.8% |
6.7% |
3.1% |
2.56% |
2.0% |
100% |
|
2004 |
11.6% |
11.3% |
6.7% |
2.5% |
2.54% |
2.1% |
100% |
Percent Sales Growth by Year in Charlotte, Manatee and Sarasota Counties
|
Year |
Re/Max |
Coldwell |
Saunders |
Keller |
Prudential |
Wagner |
Total |
|
2010 |
5.6% |
17.0% |
31.2% |
34.9% |
7.5% |
16.1% |
11.0% |
|
2009 |
27.7% |
0.9% |
28.6% |
37.6% |
47.5% |
43.3% |
24.0% |
|
2008 |
25.1% |
17.3% |
-18.0% |
2.2% |
-2.7% |
2.9% |
-1.2% |
|
2007 |
-8.3% |
13.2% |
32.4% |
9.7% |
-27.9% |
-19.9% |
-10.5% |
|
2006 |
-31.1% |
-36.7% |
-38.5% |
-37.7% |
-17.1% |
-37.2% |
-34.5% |
|
2005 |
0.1% |
-12.0% |
-7.2% |
17.1% |
-6.9% |
-11.6% |
-7.7% |